Feb 12
Attention Republican Web Poobahs
- Categories: Politics
Shame on you.
I’ve talked to at least a half a dozen of you for more than a year and a half – and I’ve told EVERY one of you that the number one thing that the party could do to really develop and support conservative bloggers in electoral politics was to develop a solid affiliate fundraising tool – one that would allow us to involve our readers for the candidates or causes of our choice – and measure the results of our efforts.
And the Democrats beat you to it.
And to the bureacracy of our national party committees – get your heads out of your collective arse. Put aside the list of favored consultants if you have to, certainly put aside all the other things that folks that rely on commissions recommend that you do. Convene a small group of technically literate people, if it’s more than five, you’ll fail – and do it tomorrow. Get a product by the end of the month.
And when your web folks tell you it can’t be done that quickly – get a new batch of web folks. Ebay was written in days, not quarters. When your finance folks tell you its not in the budget – look a lot closer at the financial metrics of direct mail fundraising and imagine a world of small dollar donors without any prospecting costs.
And if the party won’t do it – it’s up to a forward-thinking campaign out there. Spend the fifty thousand dollars – skip a lousy ad buy in an expensive metro market that favors your opponent. Then release the code to the candidates that are willing to use it.
Get. It. Done.
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Affiliate Marketing Tips Oct 11 2007 at 4pm:
Affiliate Marketing Tips…
I couldn’t understand some parts of this article, but it sounds interesting…